Welcome to Lanctôt

Lanctôt is a Canadian distribution company specializing in premium sports, outdoor, and fashion brands. Family-owned for over 70 years, we partner with leading international brands to deliver high-quality products supported by strong retail relationships, dedicated customer service, and best-in-class sales and marketing expertise.


Our mission: to share our passion for sports and build competitive advantages for our customers and suppliers through dedication, commitment and creativity.


Our ongoing success lies in our commitment to sharing our passion for sports and is driven by our unwavering pursuit of excellence.

Looking Back

Raymond Lanctôt expands Le Chamois Blanc into Lanctôt Sports, bringing premium European ski brands to Canada and pioneering sports equipment distribution nationwide.

Raymond sells part of his company to Rossignol, which becomes Rossignol Canada.

Renewed company direction with the arrival of Diane, Raymond’s daughter.

Expansion continues with the addition of F2 sailboards and Vuarnet sunglasses to the portfolio.

With the success of Vuarnet, an optical division is created, led by Diane’s husband, Stéphane Leroy.

Establishes a Product Development department, introducing inhouse and licensed apparel brands.

Lanctôt returns to the ski market by acquiring Igloo Vikski, the distributor of Fischer, Swix, and key team sports brands.

Expands the Team Sports portfolio with the addition of Louisville Slugger.

Acquires NRG Enterprises, a bike distribution company in Western Canada, bringing notable brands like Leatt, Maxxis, Chromag, and Ortlieb into the lineup.

Hadrien Leroy, Diane’s son, joins as the third generation in leadership, adding Wilson to the expanding brand portfolio.

Launch of our Digital Services team

PASSION FOR SPORTS

Raymond Lanctôt was a trailblazer in Canadian winter sports and a true pioneer in alpine skiing. His passion and dedication left an indelible mark on the skiing world in Canada. As a visionary and ambassador for the sport, he authored the first instructional manual for the Canadian Instructor Alliance, setting a new standard for ski education nationwide.

TAKING IT HIGHER

In 1953, Raymond Lanctôt began distributing top sports equipment brands, becoming Canada’s first dedicated ski distributor and the exclusive importer of Ski Rossignol. For over 25 years, Lanctôt pioneered the premium sports goods market in Canada—laying the foundation for a legacy of excellence that would only grow from there.

Our Shared Values

At Lanctôt, we embrace the values that define our company:
a love for sports, a strong team spirit, and a passion for overcoming challenges.

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Our Pledge

•⁠ ⁠Responsible Sourcing
•⁠ ⁠FSC-Certified, 100% Post-Consumer Recycled Packaging
•⁠ ⁠Use of Upcycled and Recycled Fabrics in Product Design

Unwavering commitment to sustainability and responsibility
guides every aspect of our distribution process.