"The Tour de France has launched a new brand called ""Maillot Jaune"" aimed at celebrating all the essence and passion of cycling's greatest race.

This collection is designed to cater to cyclists of all levels, with the goal of uniting fans in their shared love for the Grande Boucle. The brand offers a complete kit of bike accessories, helmets, gloves and apparel that is inspired by the grandeur of the yellow jersey, but features an essential and elegant style that is perfect for everyday racing."