“Adding MAVIC to our brand portfolio is the perfect fit to complement our product offer and increase the level of service for our dealers. The recent acquisition of Mavic by the Bourrelier Group brings a new dimension and is very exciting as we look forward to developing the Mavic brand and business,” said Diane Lanctôt, Lanctôt president.

Jean Cloutier, vice president at Lanctôt, added “Mavic is an iconic brand with over 130 years of history that is cherished by cyclists throughout the world and is well known by our employees who are passionate cyclists and industry veterans. We are all thrilled and can’t wait to get the products in our warehouse and out to dealers.”

“NRG/Lanctôt is the perfect partner to grow our brand in Canada and has been at the forefront of mountain biking and urban cycling in Canada for almost 30 years. They are passionate about the bike business and are renowned for their enthusiasm & expertise with well-established roots in the Canadian cycling market,” said Philippe Niedree, Export Manager for MAVIC.

In addition, NRG/Lanctôt has hired Andrew Schwab as Mavic Brand Manager, having already worked with Mavic since 2018, allowing for a smooth working transition for both NRG/Lanctôt & Mavic and ultimately all Canadian dealers.

About MAVIC www.mavic.com: Mavic is a France-based bicycle parts manufacturer. Its name an acronym for Manufacture d'Articles Vélocipédiques Idoux et Chanel. Mavic produced the first aluminium rim in 1934, and the first disc wheel in 1973. Also, in 1973 Mavic introduced "neutral" support for all racing teams during cycle races.