Leading the lineup is the Zero Friction™ Performance Tee, featuring a patented 3-prong, 4-prong and 5-prong design that reduces ball-to-tee contact by 66% for longer, straighter drives. Zero Friction also offers Universal Fit compression-fit gloves and the STRIDE autonomous electric bag/trolley, a 4-time ING Industry Honor winner.

"Zero Friction proved that even the smallest piece of equipment can make a real difference," said Hadrien Leroy, Chief Financial Officer and Chief Operating Officer at Lanctôt Sports. "Their tees are engineered for one thing: less resistance, more distance. Canadian golfers will notice that the moment they tee one up."

Under the exclusive agreement, Lanctôt Sports will manage all sales, distribution and retail partnerships across Canada, effective immediately. Products will be available at select retail locations and online in the coming months.

About Zero Friction
Headquartered in Oakbrook Terrace, Illinois, Zero Friction (formerly Excel Golf Products Inc.) is a leading performance golf brand founded in 2001. In 2005, the company introduced the patented Zero Friction™ Performance Tee, establishing the performance tee category and becoming the first to demonstrate the tee's impact on ball flight. Today, Zero Friction holds the distinction of being the #1 performance tee on the PGA TOUR with over 70 victories and the only performance tee to have carried the PGA TOUR logo. The company's products are distributed in more than 30 countries worldwide.