For decades, Sidi has been the footwear of champions — sprinting to victory on the Champs-Élysées, battling across the cobbles of Paris-Roubaix, and conquering the brutal climbs of the Giro d'Italia.

Handcrafted in Italy since 1956, Sidi has built its reputation on relentless innovation — including a dial system invented in 1988 that was later selected by NASA for the SpaceX Crew-8 mission. Yes, that NASA.

"We are incredibly proud to represent Sidi in Canada," said Hadrien Leroy, Chief Financial Officer and Chief Operating Officer at Lanctôt Sports. "This is a brand trusted by the greatest riders in the world, and we're excited to bring it to Canadian cyclists alongside Canada's leading retailers."

Sidi cycling shoes will hit the stores in the upcoming months.

About Sidi:

Sidi was founded in 1960 in Maser, Italy with the purpose of crafting the best footwear for two-wheel sports. Combining years of racing experience with rigorous materials engineering, Sidi has revolutionized footwear with technologies such as the semi-adjustable cleat, rotor closure, carbon soles, and more. Now, more than 60 years after making their first cycling cleat, they continue to push the envelope with technologies to improve rider safety and results.

About Lanctôt Sports
Since 1953 Lanctôt Sports has been a Canadian-based, family-run business that specializes in the distribution and production of premium sporting goods, apparel, and eyewear.

Media contact:
Sébastien Bouchard
Vice President of Sales, Lanctôt Sports
1 800 361-5045, poste 1214
sbouchard@rlanctot.com