Already generating international buzz — including a viral campaign with over two million views and immediate sellouts of its first production run — Sausage Golf is bringing its fresh approach to Canadian golfers.

The flagship Boudin Noir putter offers interchangeable options ranging from toe hang and face balanced to low torque, along with adjustable lie-angle options. Precision-machined from 6061 aluminum, the Boudin Noir combines distinctive design with a highly adaptable fitting platform and was recently named a Golf Monthly Editor's Choice winner for 2026.

"Golf equipment continues to evolve, and we're always looking for brands that bring something genuinely different to the Canadian market," said Hadrien Leroy, Chief Financial Officer and Chief Operating Officer at Lanctôt Sports. "Sausage Golf immediately stood out. There's a great personality behind the brand, but more importantly, there is real engineering and a compelling fitting story behind the product. We believe Canadian golfers and retailers are going to have a lot of fun discovering it."

Through this partnership, Sausage Golf gains access to Lanctôt Sports’ established Canadian sales and retail network, while Canadian golfers get their first access to one of the most talked-about putters on the market. Products will be available at select retail locations in the coming months.

About Sausage Golf

Based in the Côte d'Azur, France, Sausage Golf designs modular, CNC-milled putters that blend technical innovation with pure feel. Founded by Dave Rowles and Conor Hickey, the brand challenges conventional putter design with a patent-pending modular system built around experimentation and individual feel. Sausage Golf operates a direct-to-consumer model and has quickly built a global following.